That's the word from the bosses at Business Wardrobe - the Cleckheaton-based online boutique set up by entrepreneurs Jane Dawson, Claire Crabtree and Paul Hebden.

Sales of classic items such as white shirts, grey suits and black dresses were most popular with the feedback from customers suggesting that these are viewed as an investment.

The company revealed that spending hard earned money on a wardrobe item that can be worn year round and never dates is preferable to a trend piece that will only last for one season.

Instead, business women are opting for staple pieces and then using shoes, bags or jewellery to make the outfit their own, accessorising according to the seasons latest trends.

Director of Business Wardrobe Jane Dawson said: "It has been interesting to see how the economic climate has changed shopping habits.

"Investing in classic pieces such as a beautifully tailored suit that will last for years has become the priority for business women.

"Our site offers this at the click of a button, taking the hassle out of shopping by providing a 'one stop shop' for women's office wear. "