Keepsakes, the latest venture for sisters Beverley Dawson and Donna Coe, offers cards and gifts for special occasions at affordable prices.

Donna said: "We're on a budget ourselves and realise people like nice things but you want them to be reasonably priced. If we receive a discount we want to pass it on to our customers. It's credit crunch gifts without having to compromise on quality."

The shop – in Town Street, Earlsheaton – stocks many of the best-selling items from the old Beadelicious shop in Wakefield Road, alongside newly-sourced ranges.

Beverley said: "We do still have some independent designers who make soaps and cards. We've also been to gift fairs and shows to find suppliers who are unique.

"Through Beadelicious we also offer the same services we did before – bespoke jewellery and children's parties. We've got a big basement downstairs and that's where the jewellery making happens."

She said the new shop had attracted a lot of interest since it opened last Wednesday.

"We're pleased with the first week. We've had a lot of positive comments and repeat customers already which is great," she said.

"People that missed us at the Galleries because we were tucked away are thinking we just started doing this. We're also getting lots of people calling in that are friends from the village."

To coincide with the launch of the new shop, Keepsakes has also launched a loyalty card.

Beverley said: "If people spend £5 they get a stamp and when they get six stamps they get 10 per cent off for six months. It's to reward the customers who were existing customers and the new ones we're hoping to get."