Forces charity’s help more vital than ever

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From this week the West Yorkshire Branch of military charity SSAFA )Soldiers, Sailors, Airmen and Families’ Association) Forces Help is changing its name to SSAFA as part of a rebrand aimed at improving awareness of the charity amongst members of the forces community.

This is particularly important at a local level where SSAFA’s teams of trained volunteers work hard to ensure that help and advice are always close at hand.

Last year alone West Yorkshire branch supported over 300 veterans and their families in our local community.

Families have always been at the heart of what SSAFA does and they have been put at the centre of the brand.

The change of name is supported by a modern new logo with a three colour underline to represent the charity’s lifelong support to the Navy, Army, and RAF.

These changes follow a long period of consultation with volunteers and staff as well as members of the military community.

SSAFA has supported our forces and their families for more than 125 years but the work we do now is more vital than ever before.

It’s really important that those who serve and those who used to serve in our Forces know that SSAFA is here for them and their families for life.

BERNARD MASON

SSAFA West Yorkshire Branch